top of page
Smiling person in nature

The story behind the business

    My name is Joëlle Perras. I am the founder of Struggles-2-Strengths Consulting.

    I am a BC-certified Teacher, a Peer Support Worker (PSW), and a seasoned group facilitator.  But the most important thing about me isn’t my credentials — it’s that I am deeply committed to being real.

    For much of my life, I hid behind a smile.  Over time,  I came to understand that the very things I tried to conceal — living with a severe mood disorder — could become a source of connection, meaning and service to others.

    I thrive with bipolar II disorder: a chronic episodic illness marked by shifts between hypomania and depression.  I have been in sustained recovery* with both mental health and substance use challenges since 2011.

    What ultimately matters is not the story itself, but rather what we choose to do with it.

    This is what I’ve chosen to do with mine.

    Our Story

    The why beneath the work

    What motivates me is creating spaces where people can transform their lived experiences into lasting strengths.

     

    Every single person has a gem inside of them, yet many think “if I could just get rid of my difficulties, then I’ll be ok”.  I help them see the magic found in their own story, which is the gold they’ve been seeking all along.

    I am passionate about two things: mental health and facilitating transformative group experiences. Together, these drive me to pursue great heights. Though it wasn’t always the case.

     

    The young and rocky road

    The mood instabilities started when I was 15 years old. And the passion for transformative experiences was already in my bones. An energetic and creative young person from the start, my exuberance often seemed “too much” for people. I was “too hyper” or “too depressing”.

     

    I danced between both polar opposites by using music, sports and outdoor adventures to calm the inner beast. Soon enough, in my 20’s, alcohol had become my mainstay to deal with the terrifying mood shifts I was navigating. I tried to hide them because it felt shameful to not be able to control myself.

    ​​

    After years of pursuing an outdoor education career with The Oliverian School and Thompson Island Outward Bound (what is now called Cathleen Stone Island), the alcohol use turned into an addiction I could no longer manage. Fear was at my doorstep, and I left my dream job sleeping under the stars in New Hampshire, USA, and moved back to Canada to stabilize my health.

    ​​

    Breaking down to build back up​​

    I was next drawn to The Coast Salish Territories on the Canadian west coast. Finally, I thought, I could do my teaching degree at Simon Fraser University and sleep in my own bed instead of a tent, which I believed would help balance out my confusing mood swings.

    ​​

    A few years later, I was living my dream as a French Immersion teacher when, in 2011, I had a terrifying mental health crisis in my student-filled classroom at age 33.

     

    Years of substance use to self-medicate an unknown mood disorder led to a suicide attempt and, finally, a diagnosis of bipolar II disorder. I was relieved to finally better understand what was going on inside my mind.​​​​​​

    ​​

    This marked the beginning of a long road of recovery: building a new foundation of routine, self-awareness and finding purpose.

    Years of psychotherapy with a phenomenal psychiatrist, psychiatric medication trials, mood disorder support groups, a 12 step program for sobriety, daily mood charting, and both failures and successes eventually became the pillars of my life today.​​​

    Sunset over winding road

    “The mood instabilities started when I was 15 years old. And the passion for transformative experiences was already in my bones”

    “ (…) finally, a diagnosis of bipolar II disorder. I was relieved to finally know what was going on inside my mind.​​​​​​“

    Sunset over winding road

    “Because I live with what is clinically referred to as treatment-resistant bipolar disorder, I learned to develop strong self-management practices through lifestyle adjustments, psychotherapy, and community support”

    “(…)my vision: to use my lived experience with a debilitating stigmatized mental health condition as an asset”

    Hinge moment​​​

    After a decade of solid sobriety and recovery, I still found myself unable to sustain classroom teaching seeing as hiding my inner struggle led to isolation and shame.

     

    During this time, I had to apply for disability assistance and received a PWD (Person With Disability) designation in the province of BC.

     

    It was a devastating identity shift — until I realized I needed to become what I myself had been missing: someone who could speak openly about mental health and model resilience. This was the pivotal moment that changed everything.​​​

    After making the difficult decision to leave my teaching career in 2021, I spent a year soul-searching how I could transfer my skills as a professional educator. I didn’t yet know how to pursue my passion and believed I might never be able to work again.

     

    During these uncertain and challenging times, I discovered peer support work and decided to follow training. This led me to doing work where my lived experience was valued as an asset instead of a liability. Once again I felt hope that change was possible.

    Opening up for people to see

    Because I live with what is clinically referred to as treatment-resistant bipolar disorder, I learned to develop strong self-management practices through lifestyle adjustments, psychotherapy, and community support.

     

    This is key to my backstory and the genesis for my business.  I knew I had to write and share what I had learned because living well with a severe mental health condition is often overlooked and undervalued in our society. ​​

    In 2023, I launched Struggles-2-Strengths Blog, opening up about what I had lived through. After 30 years of writing passionately for myself only, writing publicly became the building block to my dream business.

     

    People began reading my work and echoing their own experiences, demonstrating true relief at someone finally sharing candidly about these very real experiences.

    In 2025, Théâtre La Seizième, a French theatre company in Vancouver, sought me out to create and deliver a workshop for a small group on mental health for the creative process.  The aim was to help break the silence about mental health in this industry.

     

    The workshop was an immediate success: artists expressed its importance which lead to more collaborations. The need for this work was being acknowledged — what I was offering was filling a gap in our community.

    Gathering the missing pieces

    All I needed was to establish a business plan.  With training from Employ To Empower’s Business Skills Training program summer 2025, I was able to develop the missing piece and designed my first service offering around this workshop which is now in demand.

    As an entrepreneur with a disability, I balance my mental health care plan with running a solo business. I live with a condition that requires daily discipline and attention, and I choose to do it with care, compassion, and creativity. 

    This is the kind of space I now create for others.

    These last 30 years of my life, enriched by countless mentors and teachers, became the foundation for my vision: to use my lived experience with a debilitating stigmatized mental health condition as an asset, and to normalize mental health conversations — one story at a time.

    A logo spiraling into mountain and sun

    Struggles-2-Strengths

    Consulting:
    transforming lived experiences into lasting strengths

    Read my blog to know more about my personal journey and my current tools for daily mental health management.

    Contact Us!

    *We are privileged to operate on the unceded Coast Salish Territories, in Vancouver, BC, Canada.

    © 2025 by Struggles-2-Strengths Consulting. All rights reserved.

    • LinkedIn
    • Facebook

    Reach out to us by filling the form below:

    Subject
    bottom of page